An MTU is a unique visitor or device that triggers at least one event on your site during a calendar month. Whether a user visits once or a hundred times, they count as one MTU. Events (page views, clicks, scrolls, etc.) are tracked separately as a soft guardrail — roughly 10× your MTU limit.

Analyst has a hard cap at 25K MTU — if you're consistently exceeding it, it's time to upgrade to Growth. On Growth, users beyond your included 50K MTU are billed at $2 per 1,000 MTU (up to 250K). Need more? Contact us for a custom Enterprise plan.

The Lifetime Deal is a one-time payment that gives you Growth-tier features forever — no monthly or yearly fees. It's available in 5 waves of 10 spots each, with the price increasing each wave (from $199 to $399). Once all 50 spots are claimed, the deal is gone. LTD holders get 25K MTU/month, 200 AI credits, Founding Member badge, and early access to new features.

You get full access to your chosen plan for 14 days, no credit card required. If you don't subscribe after the trial, you're automatically moved to the Explore (free) plan — no charges, no surprises.

Yes. Upgrade instantly with prorated billing. Downgrade at the end of your current billing cycle. No lock-in, no penalties.

Analyst gives you the full analytics suite — tracking, dashboards, element analytics, session replays, heatmaps, and 2 A/B experiments. Growth adds the full CRO layer — unlimited experiments, visual editor, conversion funnels, AI change suggestions, and experiment strategy.

Pay for 10 months, get 12. That's 2 months free. Analyst yearly is $290/year ($29/mo equivalent), Growth yearly is $790/year ($79/mo equivalent). Billed as a single annual payment.

AI credits power Klarq's AI features — insights, recommendations, change suggestions, and experiment strategy. Each AI action costs credits. Credits reset monthly and don't roll over. Need more? Add the Extra AI Credits add-on on the Growth plan, or purchase credit packs.

The Lifetime Deal includes Growth features with a 25K MTU cap. If you need more MTU, you can contact us for a custom arrangement. LTD holders always keep their founding member benefits.

Google Analytics is reporting — you see what happened. Klarq is action. We combine analytics with CRO tools (A/B experiments, visual editor, AI suggestions) so you can act on data, not just read it. Plus, Klarq is privacy-first with no-cookie tracking.

No. Install one script tag, data flows in 30 seconds. No implementation project, no consultants, no onboarding calls required.

Yes. 30-day money-back guarantee on all paid plans and Lifetime Deals, no questions asked.

Yes. Klarq runs independently. Many customers use it alongside GA or Amplitude for the CRO layer — experiments, visual editor, and AI suggestions that other tools don't offer.

Visa, Mastercard, Amex, and all major cards via Stripe. Yearly plans on the Growth tier can also be paid by invoice.

All data is encrypted in transit and at rest. We process data in EU and US regions. We never sell or share your data with third parties.